Here’s a blind test taste like Pepsi never imagined.
Researchers at the University of California, Riverside, recently published a study of recycled wastewater that did not focus on its safety-which has long been established-but rather its taste.
After years of drought, the notion of drinking recycled wastewater has gained momentum in California. Thoughts turned to all the water being discarded—to supplementing “conventional” groundwater with recycled water.
But consumers were quick to flag the euphemism of “recycled.” Some have even branded the technology “toilet to tap.”
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Image via University of California Riverside