Climate services are vital tools for decision makers addressing climate change in developing countries. Science-based seasonal forecasts and accompanying materials can support climate risk management in agriculture, health, water management, energy, and disaster risk reduction.

But in East Africa, natural resource managers have been slow to use climate information services, partly because they are difficult to understand and may not feel relevant for their local planning purposes. A new study published by the journal Risk Analysis suggests that one way to encourage policymakers in East Africa to use climate services more often is to appeal to the motivational factors that influence their professional actions on climate change.

Researchers at the University of Cape Town found that experience with extreme weather events and social norms — external expectations of how one is supposed to feel, behave, or think in particular situations — may play important roles in motivating professional action on climate change.

“Based on our results, aligning climate services with social norms could offer low-hanging fruit for designing more effective climate services interventions,” says climate scientist Anna Steynor, head of climate services at the Climate System Analysis Group, University of Cape Town. For example, messages such as “80 percent of urban planning professionals are using climate information in their planning” could highlight the use of climate information among policy planners and, therefore, encourage the use of climate services by those who aren’t currently utilizing them.

Read more at: Society for Risk Analysis

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