The number of solar panels within shortest distance from a house is the most important factor in determining the likelihood of that house having a solar panel, when compared with a host of socio-economic and demographic variables. This is shown in a new study by scientists using satellite and census data of the city of Fresno in the US, and employing machine learning. Although it is known that peer effects are relevant for sustainable energy choices, very high-resolution data combined with artificial intelligence techniques were necessary to single out the paramount importance of proximity. The finding is relevant for policies that aim at a broad deployment of solar panels in order to replace unsustainable fossil fueled energy generation.
“It’s almost like if you see a solar panel from out of your window, you decide to put one on your own roof as well,” says study author Leonie Wenz from the Potsdam Institute for Climate Impact Research (PIK) in Germany. “Of course, one might think that other factors are more relevant, for instance income or educational background, or word-of-mouth within the same social network such as a school district. So we compared all these different options, and we’ve been amazed by the outcome. It turns out that, no, geographical distance really is the most important factor. The more panels there are within a short radius around my house, the more likely I’m of having one, too."
Read more at Potsdam Institute for Climate Impact Research (PIK)
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