Researchers at the Yale School of Public Health and Peking University have found that Chinese families are willing to invest up to 6 percent of their annual income in efforts to improve air quality.
Published in Ecological Economics on March 7, the study aimed to determine the amount people are willing to pay for efforts to reduce air pollution, such as environmental policies to introduce more electric cars and natural gas heating. The researchers found that on average, families with children under the age of 6 are willing to invest 5.9 percent of their annual income, while families without children under 6 years old are willing to pay 3.3 percent.